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Nike AI-Elevated Ecom - Concept Study
A self‑initiated study exploring how AI can be used to elevate simple imagery to create dynamic eye-catching hero shots for E-commerce platforms.



This study explores how AI can be used to create dynamic backgrounds for simple product imagery. By combining photography with AI‑generated elements, you can quickly produce visuals that feel premium without the complexity or expenses of building full sets. The photography provides the lighting and textural accuracy, while the AI backgrounds introduce a flexible medium that can shift the environment, or atmosphere of the image quickly and efficiently.



Before & Afters







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