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E-commerce Imagery - Concept Study
A self‑initiated study demonstrating how GKC approaches e‑commerce imagery. The goal with all e‑commerce work is to represent the product with accuracy, while removing any distractions that undermine a premium feel.
E‑commerce imagery always centres on four fundamentals: the product must be free from dust, dirt or scratches. Its colour and form must be represented with accuracy. Lighting, backgrounds, and shadows must remain consistent across every asset and the retouching should be invisible.
Before & Afters
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